Ceramic Circulation will be three-dimensional disp
Posted by www.papertube86.com on 8/6/2008National ceramic building materials market is the growth of high-speed expansion, Chinas building materials marketing experts, Shenzhen surprising is Jiuding Business Management and Consulting Company director Wang Guangwu in an interview with reporters that the rapid growth in the building materials market at the same time, the evolution of building materials retail development Trend will also three-dimensional, decentralized, fine, as well as professional evolution.
Wang Guangwu said that in the past few years the company has done a market survey showed that the distribution channels Ceramic 2001 from the professional ceramic market-oriented, accounting for 45 per cent, and integrated building materials supermarket in 2002 mainly accounted for 64% , and 2003 is brand stores accounted for a relatively large advantage, accounting for 58%.
Last year, a Guangzhou local building materials and ceramics enterprises reached supermarket "for the exclusive underwriter" agreement: Ceramic Enterprise 6, the best-selling product was specifically for the production of all supermarket sales of building materials, building materials nationwide supermarket sales by the "buyout" Product prices followed a 30% decline.
But this model is not the final product, Wang Guangwu expected in the future may arise in the retail building materials similar appliance retail in the "National United States", "Su Ning," a great possibility. Even so, the stores, supermarkets integrated building materials, large-scale building materials supermarket sales channels and will not disappear.
In addition, the decoration company sales channels of the entire building materials also accelerated the dispersal of circulation, three-dimensional. Because 75% of the renovation of the building materials company bought through the wholesalers, agents, a decoration company in the future will also become a major channel for one of the channels.
Wang Guangwu, building materials distribution channels, the traditional planar distribution, supermarkets, direct marketing projects, renovation companies, industrial consumption (coatings, profile), the five channels will be the mainstream channel for the future, these channels will not be the difference between the market share too much, but specialization, and the requirements for a higher fine, traditional distributors plane should be changed as soon as possible to adapt to the new concept of restructuring, the practice should be adopted by all comprehensively enhance their own value.
Data:2008-2-1 10:32:19 Hits:20
